I created the labels and box design for Wicked Weed Brewing’s Barrel-Aged Guilty Pleasures series. Inspired by art deco patterns, and a rich, jewel-toned color pallete, this series screams decadence. The can design highlights the dessert flavor offerings, with a chocolate dripped top that varies in hue from beer to beer.

I also concepted and art directed a series of photoshoots to launch the brand. The first, a lifestyle shoot, showcasing friends in a winter setting, enjoying the beer. The other, a product-focused shoot, playing up the dessert aspect of the drinks and treating them like the decadent treats that they are.

Additionally, I created the tagline We Promise Not to Tell Anyone which became the social hashtag and lead-in copy for the marketing materials associated with the brand.